Abby & Co. – Atlanta’s New Mom and Baby Boutique

One of the undeniable truths about being a mother is you never find it okay the time to indulge yourself. The word indulge is not to be confused with something lavish and expensive but instead points to purchasing something as simple as a pretty journal or relaxing candle for yourself.

Taking “mommy guilt” out of the picture sometimes the last thing you want to do is drag a sleepy, crying toddler into an establishment so you can browse and pick up a few things for yourself.

About a week ago I had the pleasure of previewing Atlantic Stations’s newest boutique Abby & Co. and this store set the right environment for Mamas to pick up something for baby and themselves.

Full of awesome….I say.

From baby shower gifts to stationary to those hard to find baby items they have a little bit of everything. A one stop shop.

I had the opportunity to chat with the wife half of the husband and wife duo that owns the store and she stated that their vision was to create a space where Mom could grab something for herself in the midst of  purchasing something for her child or a gift for a friend.

The entire store was just full of win. I didn’t know where to look first. Totally one of those places where you are mindlessly picking up things and get to the register to realize you’ve amassed quite the tab.

Believe it or not I left with only things for myself and none for the baby. I think I supported Abby & Co.’s vision!

If you are in Atlanta please be sure to visit the store. It is in Atlantic station near DSW. Please find Abby & Co. on the Web, Twitter and Instagram.

Are you still on the Mommy guilt train and need a little coercing to pick up a few things for yourself? Why?!