Unlikely Martha
Mompreneur

Making the Brand


Hey Y’all

I feel like I haven’t been here in forever. I scheduled the few posts that you saw this week and my reader is off the chain. I will get around to your blogs sometime this weekend. Don’t disown me!

This week has been busy. I am knee deep in pulling together the pieces to get Divinitee’s photoshoot together. I am designing new shirts while working with the printer to get them printed and back for our proposed January 6, 2012 shoot date.

There is so much work that goes into these things that it’s mind boggling. I have decided I will share with you week to week what I am doing to rebuild my business/brand . I have been so inspired by many of you who are following your dreams so I hope that maybe by me sharing with you the mistakes and triumphs that I encounter in this process you will be inclined to step out and follow your dreams in the new year.

So far the past month has been spent doing background work such as designing a new logo, getting the website created and operable, growing the Twitter and Facebook following, searching for a printer,  someone who creates swarvoski designs, applying for licenses and filing the paperwork to establish an LLC. All of this has either been done or is a constant moving piece and now I have moved on to more production oriented nuances.

Much time was spent researching costs. When dealing in quantity $.75 makes the difference. I spent nearly 2 weeks researching and researching and researching some more until I found the best price. Just when I found the right price the fit of the shirt was very small and I wanted to include my busty girls so I went on the hunt again and was very pleased to have found a cut that shows ev’ry body love….and the fact that it was $2 cheaper than my initial pick and a better quality …..*praise dances*!!

I haven’t had too many hiccups in the process. I did make one mistake that will  cost money. I set up an LLC under a broad name to encompass some other businesses that I want to start next year and the blog. I found that you have to file a trade name request to do business under another name.

In Layman’s terms. I set up the LLC as Essence of Glam LLC but I wanted Divinitee to fall under it. Well I have to pay $197 to see Divinitee as a tradename so that it would appear as Essence of Glam LLC doing business as Divinitee. Got it? Well the LLC only cost $100. So more than likely what I will do is see if I can change the name from Essence of Glam LLC to Divinitee LLC. If I can’t I will just spend the $100 for a new one. The other will get used, and since I saved so much money on the shirts I’m still on budget. All of this LLC business is necessary for tax purposes so I need this to be right starting at the beginning of the year. I’ll update you next week on how that goes.

Word of advice: If you plan on filing an LLC make sure you do your homework and read the fine print guidelines for your state. Set your business up the correct way first. I hear it’s a headache to move backwards.

This week the press release was sent out!!!!!!!

Today I will drop these off to the printer. Uber excited!!!

shirts

This is the paper I was working off of #bootleg

204

I’ll give you a bit of a sneak peek when they come back!

Please make sure you are following on Twitter, and Facebook. Giveaways may or may not be on the horizon 😉 You can find the links on the website…that is now live!!! You can’t purchase and the photos are old but will be updated after the shoot. The designs there will be in the new collection but they will be amped up a bit!!!

Divinitee.com

 Thank you from the bottom of my heart Christina of Visual Luxe and Being Mrs. Jones for all of your help. You are appreciated.

I’ll be back next week. Have a great weekend!

What steps are you taking to make your dreams come true in 2012? < !!!!!!!!!!!!!!!!!!!!!!!!

 

You Might Also Like...

38 Comments

  • Reply
    kita
    December 16, 2011 at 7:58 am

    Yippeeee. Can’t wait everything will fall into place right on time.
    kita recently posted..Happy Birthday to me

  • Reply
    Rhonda
    December 16, 2011 at 9:32 am

    So excited for you! I am in the process of getting my stuff together to launch my makeup line! It is a lot of time, research, and money to get everything to get stuff done right! I am super motivated and I see that you are too. Reading your progress just motivated me more! I need to get the twitter following too… thanks for that tip!

    Good luck to you in the progress ahead!
    Rhonda recently posted..Where did you get that hat?

    • Reply
      Mimi
      December 16, 2011 at 7:45 pm

      That’s the plan. We need to continue to inspire one another because it is alot of work. Makeup line? I’m excited for you. Let me know if I can help you with anything.

  • Reply
    Kim
    December 16, 2011 at 9:45 am

    This is so exciting! I can’t wait to see more and I will definitely support you!
    Kim recently posted..What Mrs. B taught me….

    • Reply
      Mimi
      December 16, 2011 at 7:45 pm

      Awww thank you. Children’s line hopefully by summer for your sweet girls!

  • Reply
    Mrs. Pancakes
    December 16, 2011 at 9:47 am

    Aww this is so exciting Mimi! Congrats and I’m excited for all that 2012 has to offer!

    • Reply
      Mimi
      December 16, 2011 at 7:46 pm

      Thanks! I think our blogging community is doing a good job at encouraging one another.The support is invaluable.

  • Reply
    Patrice
    December 16, 2011 at 10:01 am

    Yay!! I’m super excited for you and will be buying a shirt soon!! I’d like one custom made — will message you! Thanks.
    Patrice recently posted..Sunday Post: Age Is Just A Number

    • Reply
      Mimi
      December 16, 2011 at 7:44 pm

      Okay!

  • Reply
    Baby Shopaholic
    December 16, 2011 at 12:05 pm

    I am so proud of you! You have been working hard! I saw the press release… I am thinking launch party next!!!
    Baby Shopaholic recently posted..Fashion Question Fridays

    • Reply
      Cam | Bibs & Baubles
      December 16, 2011 at 1:40 pm

      Oh, how I would love to attend the Divinitee launch party!!!
      Cam | Bibs & Baubles recently posted..Fashionably Speaking…

      • Reply
        Mimi
        December 16, 2011 at 7:42 pm

        There’s is talks of one. Not sure when. Don’t be tardy for the party!!

    • Reply
      Mimi
      December 16, 2011 at 7:43 pm

      You know it!!!

  • Reply
    Kenda
    December 16, 2011 at 1:09 pm

    Yes 2012 is the year to make dreams come true! I am so inspired by this post! Sounds like everything is coming together! Yay!! One question, did you go through a lawyer for the LLC process or are you using Legal Zoom or something of that nature?

    • Reply
      Mimi
      December 16, 2011 at 7:42 pm

      Hey Kenda!

      No. I didn’t go through legal zoom or pay anyone. They add on additional fees. From my understanding for all states the filing information can be found through the secretary of States office. I filed mine online. Didn’t even have to leave my house!!

  • Reply
    Latorsha
    December 16, 2011 at 1:20 pm

    Okay! You really got my attention NOW! I am so excited for you and can’t WAIT to see what is next. {high five and hip bump} 😉
    Latorsha recently posted..A look back at who stopped by this year

  • Reply
    Cam | Bibs & Baubles
    December 16, 2011 at 1:41 pm

    You already know I’m SUPER excited and PROUD!!! 2012 is certainly the year of dreams. Mine are a work in progress… let’s stay inspired and motivated!!!
    Cam | Bibs & Baubles recently posted..Fashionably Speaking…

  • Reply
    Anonymous
    December 16, 2011 at 4:46 pm

    Aww I’m so proud of you! I will most def be supporting you and your business!

    I work in the tax business and those business licenses are a pain in my arse!

  • Reply
    Kiea
    December 16, 2011 at 11:56 pm

    Can’t wait!! Then FINALLY I’ll be able to rock my shirt:) So happy you’re starting this up again!

  • Reply
    Crystal Roberts
    December 17, 2011 at 10:03 am

    yay!!! It is on!! i cant wait! oh yes!!!! Let me know if you need my help. ill be in the car headed straight to ATL as soon as you say it!! Love you!!
    I see that hard work paying off!! Get’ it mamam!!!
    Crystal Roberts recently posted..Cultural Curosities: New Love for Korean Dramas

  • Reply
    Carla
    December 17, 2011 at 10:23 am

    I can’t wait for you to get everything up and running and I’m interested in reading about your journey/process. It’s great that you have decided to revisit this goal and reach for an accomplishment. You’re going to do great! (:
    Carla recently posted..December’s Here.

    • Reply
      Mimi
      December 18, 2011 at 3:08 am

      Awww thanks! Make sure you relax on your break. I order you!

  • Reply
    Miesha
    December 17, 2011 at 11:59 am

    In 2012 I’m working on designing and selling my jewelry and accesories on a consistent basi!
    Miesha recently posted..Holiday Photo Shoot 2011..Texas Edition!

  • Reply
    Nikki
    December 17, 2011 at 7:12 pm

    You are one of the first blogs I followed when I started blogging almost a year ago and I have been a faithful follower ever since so I am so excited to see that you making your dreams come true!

    I am also in the process of making my dreams come true in 2012….. so stay tuned!

    Nikki
    Nikki recently posted..Learning to Practice What I Preach

    • Reply
      Mimi
      December 18, 2011 at 3:07 am

      I’m tuned in!! I am so inspired by all of you. I just love the blogging community. Like you’ve inspired me to go get that breast xray I have been ordered to get but have somehow convinced myself that it’s nothing. Setting my appointment on Monday!

  • Reply
    Melisa - Mommy This and That
    December 18, 2011 at 10:52 am

    So awesome that you are going for your dreams! Can’t wait to see the new designs!!

    Also know this about an LLC, if you decide to not use the name, you still have to pay for it to be current with the state befire dissolving said company!
    Melisa – Mommy This and That recently posted..Blog Lovin’

  • Reply
    Dr. Reginia
    December 21, 2011 at 3:08 pm

    Best of luck Mimi.
    Dr. Reginia recently posted..My TV and Me

    • Reply
      Mimi
      December 23, 2011 at 7:32 pm

      Thanks!

  • Reply
    Crystal
    December 22, 2011 at 3:40 pm

    Definitely planning on adding some of these to my gym workout attire! I’m excited about them and for you!

    How am I planning on making my dreams come true in 2012— I’m in research mode right now, reading what I can, evaluating myself and making plans. I’m going back to school, being grown about my finances, being more easy going in the kitchen and making every workout count.
    Crystal recently posted..SOCSunday: Procrastination

  • Reply
    Crystal
    December 22, 2011 at 3:42 pm

    Definitely planning on adding some of these to my gym workout attire! I’m excited about them and for you!

    How am I planning on making my dreams come true in 2012— I’m in research mode right now, reading what I can, evaluating myself and making plans. I’m going back to school, being grown about my finances, being more easy going in the kitchen and making every workout count.
    Crystal recently posted..Today…

    • Reply
      Mimi
      December 23, 2011 at 7:32 pm

      I need to up my workout game in the new year as well. I have slacked off lately. I need to get back on it. Congrats on going back to school. I finished this time last year and it was a trek but I feel so glad to have done it.

  • Reply
    Rhonda
    December 23, 2011 at 2:10 pm

    Congrats, Mimi!!!!! I see big things ahead for you!!!!
    Rhonda recently posted..M.I.A.

    • Reply
      Mimi
      December 23, 2011 at 7:30 pm

      Thanks Rhonda!

      I sure hope so!

  • Reply
    Lucy
    December 29, 2011 at 8:35 am

    Yay for rebranding! Branding is something I have yet to fully understand. I know it’s important but I sometimes feel like I *only* have a lifestyle blog. What is there to brand?

    And what is a LLC? I’m sure I can google it…lol

  • Reply
    Lucy
    December 29, 2011 at 8:39 am

    You’ve inspired me to move forward with my “business”. I remember when I met you and gave you a call about your process a long time ago. I need to remember all of that because it’s time to get to work. Good luck Mimi!
    Lucy recently posted..Weekend at a glance: so this was christmas #38

Leave a Reply

CommentLuv badge